I am often surprised by the vision statements companies display. In 9 out of 10 times the vision has very little foundation in the company it self. Employees can’t relate to it or even remember it. All though it might be well formulated from a poetic standpoint, it is utterly with out meaning and you can take one vision out of a company and apply it on another, and it would sound just as good or “empty”. Vision-, mission- or business statements are well formulated and at the same time meaningless to the individual.

The great entrepreneur Sir Richard Branson founded Virgin and said he do not care about formulating visions. He regards them mostly as rubbish and if Virgin should have a vision it would be something like;

“Screw it-Let’s do it!”.

And in essence that’s what Virgin is all about, disrupting the established models by rapid innovation.

The wisdom gained is that a linguistic expression of a vision don’t mean a thing unless it is an expressions of a desired will shared by a group of people with in an enterprise. It is a description of a unified culture and set of values that people are dedicated to.

To integrate a vision then would require a process to create congruence between the perception of the organisation and the individual on the level of identity. Obviously this can’t be achieved by just preaching the well formed words on high occasions like most leaders do.

The integration of a vision is at the core of any enterprise and there will be a huge difference in performance, innovation, achievements and human recourse development between the ones that do this and the ones that don’t.

The program from Vision to Action is a tool to enhance and integrate visions and the attributed culture in enterprises according to the purpose and ambitions at hand. It is a bespoke program and will take 6-8 months to complete. There are three stages, – first the analytical stage, then formulation and training and finally implementation. Many leadership tools and technics will be introduced to create the culture. No specific qualifications is needed to attend, but theory from leader scholarship, strategic analysis and planing and communication models will be applied.

The duration will be 2-3 days based on 4-5 modules with specific topics and extensive trainings between modules to create insight and feedback. Please make contact below to receive a presentation and learn more about the results you can expect.